This is practiced by many companies in the retail industry and in business-to-business sales. Companies utilize it to assist prospects in finding solutions through their products and services instead of selling at them. Personal selling occurs when a company employee, typically a salesperson, has a conversation with a potential customer. Alhough personal selling and direct marketing are both attempts to reach potential customers directly, there are some differences to consider. Sellers try to identify the problems that the prospects are facing and show them a way to eliminate them. Personal selling is the use of a sales force to promote and sell a product using social interactions such as face-to-face and social media conversations. Personal selling plays a vital role in promotion of goods and services of an organization. It is face-to-face and oral communication. Personal selling is a method that personalizes and humanizes the selling process. Personal selling to consumers takes place through retail and direct-to-consumer channels. Personal selling is an important element of promotion mix and an effective promotional tool. It is the primary way to sell products and services in many industries and is particularly common in high value business-to-business sales. However, with freedom comes the responsibility to act in ethical ways. It allows businesses to help prospects resolve challenges with the use of their product or service, rather than simply selling at them. Personal selling is a part of promotional- mix and it is an art of person-to-person communication for persuading prospects or consumers in the sales process. In the context of personal selling where one to one interaction and relationship building is necessary, ethics plays a major role in sustaining such a relationship. The importance of the personal selling is three fold i.e., the benefits which it provides to business; customer and society. Personal selling is an approach where sellers humanize the sales process and try to help the prospects rather than just selling a product. In retail, sales representatives interact with customers who come to the business in pursuit of products or services. Personal selling is a process in which an individual salesperson works one-on-one with a customer to try to match a product to her needs. The rep asks questions, listens to buyer concerns and … Personal selling is an approach to selling that involves the individual efforts of a salesperson to establish and grow rapport with a specific customer. Personal selling basically is the art of persuading someone either to accept or to follow our ideas and thus lead them to the action we desire. So, instead of bragging about a product, they step back and listen to the prospects. Personal selling is an approach that personalizes the selling process. 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